Friday, 29 December 2017
बचपन की मूँगफली
Thursday, 14 December 2017
When Free Market is Not Good Enough
Thursday, 30 November 2017
Call me Mister, Yo Salesman!
I got a call today from a call centre. The caller asked, “Am I speaking with Shubhranshu?”
I said, “No, you are speaking with Mister Shubhranshu.”
The caller was stumped for a few moments. He stuttered, recovered his composure, and said, “Of course, Mr. Shubhranshu.” Then he went ahead in his carefully cultivated monotone, trying to sell me some insurance policy, holiday plan or credit card. I don’t remember what it was, since I had switched off mentally by then. His product had lost the sale before he had even begun his pitch. Not because it was bad, but because his manners were worse.
These call-centre guys and gals are called “executives”. Well, they may be executives on the company payroll, but they are certainly not trained or evolved enough to behave like ones.
I would expect an executive calling me in English to address me as Mister, as ji in Hindi, or as garu or moshai in Telugu or Bangla, respectively. Surely, this is not asking for the moon. It is only asking for a little courtesy, something that ought to come free with every sales pitch.
No, Mr. Executive, I am not your friend, your college buddy, or your long-lost brother. And no, I am not a resident of the United States, where addressing a complete stranger by his first name seems to have become a national preference. You may even have acquired a brand-new American accent, painstakingly drilled into you by some trainer who believes that replacing “How are you, sir?” with “Hey, Shubhranshu!” is the secret sauce of successful selling.
It isn’t.
I may be a small town person, but I know the difference between familiarity and disrespect. And if you want to do business with me, a little respect would be a good place to start. After all, I am the prospective customer, not your childhood chum. The fact that you have my phone number does not mean that we have been formally introduced.
You may have the best hotel discounts, the most comprehensive insurance policy, or the greatest credit card in the history of plastic money, with complimentary lounge access at every airport in the world. You may even throw in a free holiday on Mars, should Elon Musk finally get his act together. But do address me with respect if you want to sell me your wares.
I am quite capable of deciding whether your product is worth buying. I do not need you to teach me informality as a precondition for doing business.
Else, I am not interested. Don’t bother to call me again.
I have put you on the Call-Me-Mister Registry.
Membership of the registry is automatic. There is no annual fee, no lounge access, and absolutely no complimentary upgrades. And once enrolled, you may find it rather difficult to get off the list.
—-ooo—-
Wednesday, 15 November 2017
मेरा राज्य बिहार
भारत के प्राचीन देश में मेरा राज्य बिहार
सबसे पहले यहीं बनी थी प्रजातंत्र सरकार
प्रजातंत्र सरकार विश्व की पथप्रदर्शिका
संस्कृति की औ' मानवता की मार्गदर्शिका
यही बिहार का राज्य रहा जो विश्वगुरु कहलाता था
विक्रमशिला और नालंदा, ज्ञान से गहरा नाता था
जब किंतु वे नष्ट हुए, उबर नहीं पाया अबतक
क्लांतिहीन हो गया राज्य जो ज्ञानपुंज का था रक्षक
नये देश ने उत्साहित हो बागडोर सँभाली थी
जैसे ही इस अँधियारे में राह निकलने वाली थी
तभी डँस गया नाग विषैला फिर घेरा अँधियारे ने
सूखा ठूँठ बस बचा जहाँ फूलों की सुंदर डाली थी
छात्र हुए हैं दिशाहीन, शिक्षक कर्त्तव्य से स्खलित हुए
मात-पिता अति चिंतित हैं, संतान-व्यथा से गलित हुए
याद करो मागध, वैशाली और जनक के वैभवकाल
गंगा से सिंचित ये धरती क्यों होती रहती बेहाल
लूट-खसोट और धमकी-बलवे दिनचर्या में आम हुए
अपहरण, फिरौती, बेदख़ली और कितने क़त्लेआम हुए
भ्रमित-भयातुर जन पशुओं की भाँति दुबके बैठ रहे
जातिवाद, लालच, हथियार प्रजातंत्र के दाम हुए
भ्रष्टाचार, निष्कर्म, निरर्थक शासन, कुछ ना होता है
बेबस, मूक नागरिक बस अपनी क़िस्मत को रोता है
भई किसान की भूमि सूखी जो वृष्टि ने आँखें फेरीं
हर ग़रीब और हर किसान क़र्ज़ों का बोझा ढोता है
बुद्ध, महावीर की धरती तनिक शांति को रोती है
मॉं अपने बच्चे की क़िस्मत पर जगती ना सोती है
रक्षक भक्षक बन बैठे, अपनी रोटी हैं सेंक रहे
जनता वहीं चिता से लगकर ख़ाली पेटों सोती है
Monday, 6 November 2017
NO FRILLS, AT WHAT COST?
Tuesday, 24 October 2017
अनुस्वार की महिमा
यदि आप अपनी बिल्डिंग के निवासियों को सोसाइटी की किसी सभा में बुलाएँगे तो कहेंगे, "भाइयो और बहनो! कल चार बजे की सभा में अवश्य आइयेगा!" न कि "भाइयों और बहनों!" यह अलग बात है कि आप कई महिलाओं को बहन कहना नहीं चाहते। फिर आपका संबोधन होगा, महिलाओ और सज्जनो!" क्या कह आपने? कुछ लोग तो सज्जन कहे जाने योग्य ही नहीं हैं? चलिये छोड़िये, आप कौनसी बात ले बैठे? फिर उन्हें "पुरुषो" से पुकार लीजिये। अब पुरुष से भी कोई समस्या है क्या?
आशा है आप भाषा की यह यह शुद्धता समझ गये होंगे। अब यदि कोई ज़ोर से आपको पुकारे, "मित्रों!" चाहे सड़क चलते पुकार ले, या टीवी-रेडियो पर, तब आप क्या करेंगे? चुपचाप इस भावुकता भरी पुकार को व्याकरण का प्रमाद समझकर अनसुना कर दीजिये और वहाँ से खिसक लीजिये। इसी में आपकी भलाई है। अपना बटुआ भी संभाल लीजियेगा। कोई अनहोनी हो जाये तो यह मत कहियेगा कि मैंने व्याकरण का पाठ ठीक से नहीं पढ़ाया।
Sunday, 13 August 2017
GREEN ACTIVISM or THE UNMAKING OF MAKE-IN-INDIA
Monday, 7 August 2017
CHAMBER vs CHAMBER
Such qualification of the location is necessary. His office is either the entire building or a floor or a wing on a floor with all its broken furniture, unkempt surroundings, beetle-juice stains, gossiping employees and strewn paper and files. But the officer's office chamber is an oasis in a desert, with split air-conditioners, polished desk, swanky chairs, a PC, a multifunction printer that often performs no function, a laptop kept casually open to impress, a few English newspapers to keep the sahib busy and what have you. All behind a hermetically sealed door to keep the filth out.
What is a chamber anyway? Ask a municipal worker what he understands by a chamber and he will tell you that it is a manhole that is used for inspecting and cleaning the underground sewage gutter. Yes, it has all the features of a sahib' chamber - it has a door or a cover, it is insulated from its surroundings and has local climate control as well. As for the contents and the occupant, well .. ..
